Mutual Fund Representative

Mutual fund companies, mutual fund dealers, and independent financial planning firms and businesses employ mutual fund advisors and mutual fund sales people throughout the financial services industry. Bank employees dealing with customer investment needs are licensed. Investment Dealers sell funds through IDA membership and often insurance agents may sell segregated funds and may also become licensed to sell mutual funds if licensed through a Mutual Fund Dealer.

As with Investment Advisors, Mutual Fund Sales Representatives are expected to build their own clientele and serve investors’ investment, retirement and estate planning needs. Unlike Investment Advisors, who are licensed to deal in stocks and bonds in addition to mutual funds, Mutual Fund Sales Representative s are only authorized to advise on and sell mutual funds and investment funds. Mutual Fund Representatives are not permitted to discuss or advise on stocks. Fund Representatives are not able to sell stocks either but may refer clients directly to a securities dealer. Mutual Fund Representatives or MFSR’s are essentially independent investment advisors working with or for a Mutual Fund Dealer. Mutual Fund Representatives are registered on the NRD National Registry Database and are provincially licensed to sell in each province that their Mutual Fund Dealer is registered.