Mutual Fund Advertising Mutual Fund

Mutual Fund - Mutual Funds - Mutual Funds Canada Mutual Fund – Mutual Funds  – Mutual Funds Canada – Canadian Mutual Funds.  The Mutual Fund Market is worth over 750 billion dollars as the man in the Mutual Fund Commercial says. Mutual Fund Companies have to compete with themselves for investment dollars available; internally with Family of Funds and also with other competing mutual fund companies and investment firms.

There are over 12o mutual fund companies, investment management firms and money managers. Its hard to keep track of all the mutual funds available in the Canadian universe of funds.  Mutual Fund Advisors and Mutual Fund Representatives,  Mutual Fund Professionals and Consultants are able to independently help the mutual fund investors and mutual fund shareholder in building a mutual fund portfolio according to the investor’s style, time horizon and other factors to get reasonable results over the long-term.

There are 2 quite  distinct distribution channels for mutual funds, there is the bank mutual funds that are sold retail by most of Canada’s big banks as another common bank service. Most bank funds are captive and have similar type categories but quite different management and results with limited offerings. The Advisor Channel sold funds are driven by independent mutual fund advisors and representatives that work directly with and for registered mutual fund dealers in each province. Mutual Fund Advertising, Sales, Marketing, Promotion, Distribution  is the name of the game and independent fundcos need to understand the new playing field if not already evident in overall market share.  Advisor and the independent “Advisor Channel” are the go to for most investors in Canada that prefer personal service, better communication and better overall results and returns.



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Posted by on Jan 15 2012. Filed under Mutual Fund Advertising, Mutual Fund Marketing, Mutual Fund Promotion, NEWS. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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